Gen Z, the generation born between the late 90s and early 2010s, is currently the biggest driver of jewelry trends. Known for being digitally native and value-driven, their style is heavily influenced by platforms like TikTok and Instagram.
We did some deep diving into the feeds of the coolest creators to see what’s actually being worn this year. The verdict? It’s all about identity, emotions, and a lot of personality. Here’s what we found!
1. Personalized jewelry
For Gen Z, jewelry is emotional. Whether it’s a name, a specific date, coordinates, or an initial, personalized pieces are in high demand. It’s that "sentimental" touch that makes a piece feel special, whether you’re buying it for yourself or as a super thoughtful gift for a bestie.
2. Layered necklace sets
We’ve all seen those perfectly curated necklace sets on our "For You" page. The trend now is buying sets that are already layered for you. They mix different textures and lengths so you get that high-effort look without actually having to figure out which chains go together.
CHARMING TENNIS LAYERED NECKLACE SET
CHARMING TENNIS LAYERED NECKLACE SET
$ 289
3. Stackable rings
Why wear one ring when you can wear five? Stacking rings is a total statement right now. It’s all about piling on different shapes and thicknesses to create a look that’s uniquely yours. Plus, they look incredible in every "hand-fies" or outfit check photo.
4. Mismatched earrings
Breaking traditional fashion rules is a Gen Z hallmark. Mismatched earrings, whether different shapes, lengths, or colors, offer a rebellious, unique look. It’s a way to step outside the box and show off a more creative, non-traditional style.
5. Chunky chains
Even if you're wearing a super simple daytime outfit, a chunky chain makes it look intentional. These heavy pieces have become the "main character" of the outfit. They are visible, and they instantly elevate any look from basic to "styled."
6. Letter necklace
This goes hand in hand with personalization. Whether it’s your own initial or a nickname, letter necklaces are a daily essential. What’s cool right now is how they’re being worn, not just on gold chains, but on pearls, colorful beads, or even sporty cords to match that Gen Z aesthetic.
7. Lab-grown gems
We’re seeing a big shift here. Pieces like tennis necklaces or tennis bracelets, which used to be for special occasions, are now being worn with casual clothes. Thanks to lab-grown options, people are bringing that high-end "diamond" sparkle into their daily lives rather than saving it for a party.
8. Ear stacks
Quantity is the goal here. Instead of just one earring, the trend is a mix of studs, hoops, and cuffs to create a full earring set. When you mix different types of jewelry on one ear, it creates a much higher visual impact than a single piece ever could.
EAR NEEDLE PARTY GOLD SET- 3 & 2 HOLES
EAR NEEDLE PARTY GOLD SET- 3 & 2 HOLES
$ 130
9. Signet rings
The signet ring has a vintage, "old-money" vibe, but Gen Z has given it a modern twist. They’re usually engraved with something personal, making them the perfect mix of a classic piece and a modern statement.
10. Statement cuffs
Cuffs are the secret weapon for elevating an outfit. They’re perfect for adding a bit of "edge" to your ear stack without needing a new piercing. They make any look feel more "styled" and put-together in seconds.
11. Charm bracelets
Originally popularized by brands like Pandora, charm bracelets have evolved. Gen Z uses them for storytelling, adding charms that represent specific memories or interests. They are often stacked with other bracelets to create a sentimental look.
12. Sustainable pieces
Gen Z cares about the planet, and it shows in their jewelry. Brands that use recycled metals and are transparent about how they make their pieces are the top choice. It’s about looking good while feeling good about what you’re wearing.
Does Gen Z prefer gold or silver?
They prefer both. For this generation, the old rule of choosing one metal over the other is officially outdated. After years of watching the "mixed metals" trend evolve, Gen Z has embraced a more fluid approach. While wearing strictly gold or strictly silver is still perfectly fine, the real trend in 2026 is combining them.
