Jewelry continues to shine as one of the most-wanted shopping categories this Black Friday. According to Mastercard SpendingPulse, U.S. retail sales rose 3.4% last year, with jewelry standing strong alongside toys, apparel, and electronics. The U.S. jewelry market alone is expected to reach nearly $78 billion in 2025, proving that fine design never goes out of style.
We’ve been tracking the jewelry trends that defined this year, and now that Black Friday is around the corner, it’s clear which styles are stealing the spotlight. Here’s what everyone will be shopping for this season.
1. Jewelry bundles
Black Friday is the perfect excuse to stack up, literally. Jewelry bundles are a major hit because they simplify styling while delivering that layered look. From bracelet stacks to layered necklace sets, shoppers are leaning toward ready-to-wear combinations that make every outfit feel intentional.
At Artizan Joyeria, it’s what we call built-in confidence. Why choose one when you can wear them all?
THE #1 DUO
THE #1 DUO
$ 335
THE CARABINER SET
THE CARABINER SET
$ 221
THE TENNIS SET
THE TENNIS SET
$ 195
2. Lab-grown and simulated diamonds
Lab-grown and simulated diamonds are having a major moment. Just take a look at the chart. According to Google Trends searches for lab-grown diamonds have been climbing year after year, proving how shoppers are redefining what “luxury” means today.
These modern stones deliver the same brilliance and durability as mined diamonds, but with a more responsible approach. And this Black Friday, Moissanite, a lab-grown silicon carbide crystal that actually outshines diamonds, and Cubic Zirconia, known for its clarity and radiance, are set to steal the spotlight.
3. Designer jewelry pieces
Statement pieces are back in focus. With designer-inspired silhouettes leading the way, shoppers are investing in creations that feel personal and collectible.
Artizan Joyeria’s Creative Director, Keren Yoshua, brings that vision to life with her newest launch, a two-tone box chain necklace crafted in 18K gold and rhodium plating. The piece stands out for its clean contrast and pavé hoop charms that add subtle movement. Half gold, half silver, it’s made for everyday wear and easy styling, perfect to layer or wear solo.
LOOPED UP NECKLACE
$78
4. Emerald gemstones
After the rise of bold designer pieces and mixed metals, color is taking the stage this Black Friday, and nothing stands out quite like emerald green. Its deep tone evokes renewal, confidence, and balance, making it one of the most in-demand gemstones of 2025.
From tennis necklaces and drop earrings to subtle accents on layered sets, emeralds add a vibrant touch that feels refined yet daring. This season, they’re the statement detail everyone’s after.
5. Silver jewelry
Silver is making a strong comeback this Black Friday. After seasons dominated by gold tones, silver’s cooler look feels modern and easy to style. It pairs well with everything, especially the mixed-metal designs that have taken over 2025. Expect to see silver hoops, chains, and rings leading wishlists.
THE PRONG HOOPS
THE PRONG HOOPS
$ 55
JUST CLICK LOCK CHAIN
JUST CLICK LOCK CHAIN
$ 95
CHUNKY DOME RING SET
CHUNKY DOME RING SET
$ 67
6. Charm Bracelets
Personal pieces are trending big this year, and charm bracelets are at the top of the list. They combine nostalgia with self-expression, letting wearers tell their story through every charm.
This Black Friday, expect chunkier chains, meaningful symbols, and a mix of metals and textures. A single bracelet can hold your initials, a star, or a lucky charm, proof that style can be personal and playful at the same time.
7. Hoop Earrings
Hoop earrings aren’t going anywhere; they’re just evolving. The classic round shape is getting a fresh update this Black Friday, with sculptural details, textured finishes, and mixed-metal twists leading the way.
Instead of oversized or plain hoops, shoppers are choosing refined silhouettes that fit the new quiet luxury mood. Think thicker edges, pavé accents, or geometric cuts that make a statement without shouting.
GOLD CROWN HOOPS PIERCINGS
GOLD CROWN HOOPS PIERCINGS
$ 49
THE LINK HOOPS
THE LINK HOOPS
$ 80
SQUARE MIX HOOP EARRINGS
SQUARE MIX HOOP EARRINGS
$ 75
8. Initial Necklaces
Personalized jewelry continues to dominate wishlists, and initial necklaces are leading the way this Black Friday. They’re simple and meaningful, the kind of piece that feels like it was made just for you.
9. Layering Necklaces
We’re not the only ones saying it; layered necklaces have been climbing in popularity since 2012 (just look at the chart). The reason is simple: they work. Mixing chains of different lengths and textures gives you an easy way to update your look without overthinking it.
HERRADURA LOCK LAYERED NECKLACE SET
HERRADURA LOCK LAYERED NECKLACE SET
$ 165
MIX TENNIS COMPASS LAYERED NECKLACE SET
MIX TENNIS COMPASS LAYERED NECKLACE SET
$ 245
HERRADURA SIGNATURE CHARMED TENNIS LAYERED NECKLACE SET
HERRADURA SIGNATURE CHARMED TENNIS LAYERED NECKLACE SET
$ 260
10. Gold jewelry
Gold remains the ultimate classic, and Black Friday 2025 proves it once again. From chunky chains to minimalist rings, gold jewelry continues to dominate sales thanks to its warmth, durability, and timeless appeal.
This season, many shoppers are mixing gold with silver for a modern two-tone balance. It’s the kind of investment that works for every occasion, and every generation.
